UC Browser launches Bangla version

Catherine Huang, marketing director of emerging markets of UCWeb, speaks at the launching programme of Bangla version of UC Browser at a hotel in the capital yesterday. PHOTO :COURTESY


The Bangla version of UC Browser, the second largest browser in the world was launched yesterday during a press conference at a city hotel.
UCWeb Inc, the maker behind UC Browser which currently enjoys around 19.97 per cent market share of the browser market globally announced the launching of the Bangla version during the historic month of language
movement.
UC Browser is now No1 mobile browser in 4 populous emerging markets—China, India, Indonesia and Pakistan. In Bangladesh, its popularity has been increasing rapidly and its Daily Active Users grew by 109.2 per cent in the past
year of 2015.
Catherine Huang, marketing director of emerging markets of UCWeb, was present at the press conference. Speaking on the occasion, she said that they had launched world’s first Bangla version of mobile browser in December 2015”.
“After two months test, we bring it as a gift to all the Bangladeshi users on the special occasion of the International Mother Language Day. This is a new step of UC Browser to cater to Bangladeshi users’ needs and preference and a testament to our commitment to the market.” UC Browser’s Bangla version was brought forth on the basis of a June 2015 survey finding, which concluded that 37 pr cent of users prefer Bangla, the first language of more than 98 per cent of the population, as the interface language. UC Browser team acted on the finding and launched the Bangla version for UC Browser 10.7.8 in December 2015, which makes UC Browser first of its kind to have a Bangla version.
According to a recent user research in the universities of Bangladesh, it was found
that the UC Browser Bangla version was warmly welcomed
by its users.
“I like UC Browser more after switching to its Bangla version. It makes me feel valued as an UCer by its team. With my mother tongue, I can get access to information more easily on UC Browser,” said Karibul Hasnat, a student at Ahsanullah University of Science and Technology.
“The popularity is attributed largely to our in-depth localisation strategy including serving users local content and services. Bangladesh is an important South Asia market.
 The launch of Bangla version is just the first step to connect more Bangladeshi users to the world. We will continue to improve our product and provide better content and services”, said Kenny Ye, managing director of UCWeb International Business Department.